My Little Red Dot is a philosophical, whimsical art project coupled with an engaging story. It is speckled with life wisdoms with emphasis on the importance of core familial values.
As these profound, ancient wisdoms and core values may be hard to grasp, My Little Red Dot ( MLRD) simplifies this through the use of easy to understand language and interactive activities.
With the success of two (MLRD) colouring book titles , the River and the Forest series. The books were greatly loved and supported by local celebrities, famous personalities, entrepreneurs also the royal princess of Johor Bahru, Tungu Aminah .12000 copies was printed for the local market and subsequent second n third run was distributed into Malaysia, China and Holland.
In 2019, A joint collaboration between Edmund Chen, Nexus MINDEF, and the Early Childhood Development Agency (ECDA), the MLRD pre school story book is produced and aligned with the national curriculum framework for kindergartens.
The book has been distributed in early March 2019 to all Kindergarten one and Kindergarten two children from over 500 PCF Sparkletots and My First Skool preschools. That also means reaching a total of over 28,000 children!
Subsequently 2 more print run is on the way.
With the latest launch on 17th July 2020, another 89,000 copies was distributed by Temasek Foundation with the partnership with Nexus and ECDA.
Riding on the success of the MLRD book series project, a 10 minutes animation was produced by Edmund and to YiXi with the support of the Ministry of Culture, Community & Youth, voiced by Singapore TOP veteran radio presenters Mr William Xavier, Ms Susan Ng and Chen Yi XIN bringing the story of our little protagonist's exciting, coming of age journey to life.
A special one month
“fish- pond” screening was exhibited this February, 2019 at a local Art Gallery at Tan Boon Liat Building.
We will be unfolding a series of road shows, exhibitions, school talks, screening in shopping centres, tourist sites, Community Centres etc..
We hope to be able to share with more of our younger generations and spread the importance of moral education and social ethnics to all friends around the world.
MLRD hopes to lead you into an exciting exploration that would steer you towards your own unique path towards accepting and understanding your authentic self.
May this project add beauty to your life and nourish your soul for the world is truly charming, if you would only allow yourself to see.
“There is a little red dot in every one of us and we are all connected by
- Edmund Chen